Tuesday, April 19, 2011

Holiday '11: Our First Photoshoot

This past Sunday we had our very first photoshoot for the launch of our Holiday '11 collection. Our debut line is here! It was an afternoon packed with energy, beauty and just a bit of chaos. We had great models (the beauties Gia and Violet and Ana), amazing hair styling (Nate!), subtle and enhancing makeup (Tiffany Nash, simply gorgeous) and our great photog and her tireless assistant (Inti and Jeff, awesome job).

My role was part logistical, part creative. I helped everyone get to where they needed to be and kept an eye on the clock during the shoot. I also worked with styling of the girls (hair up? curls or a braid?) and the sets (flowers vs. throw rug?). And, as with any shoot, there was tons of schlepping, pushing, lifting and sliding of furniture and equipment. It was super fun, hard work, a little nerve wracking...and a job well done by the whole team.

Inspired by the mood and the fashion of Paris in the 1950's, our team wanted to capture the sophistication, style, beauty and rich design aesthetic of that era that our collection echos. We shot on location in a 100+ year old Pioneer Square loft, complete with floor to ceiling windows. The natural light was radiant. Weathered and distressed interior brick walls and the well-worn wood floors gave the rich look of a bygone era. A bronze bistro table and chairs, fresh flowers from the market, sterling silver candleholders and a supple tufted-leather ottoman served as props in the shots.

With just over 24 hours since the shoot wrapped, we're waiting to see the final shots. But we know they're good. There's no way with clothes these beautiful, and girls this cute, and an energy this alive the shots won't be GOOD.

So, while we wait, here are few snaps from the set. More to come soon!
 
What a wonderful day. Thank you to all.

-- cat

Violet getting coiffed by Nate

Little Gia, Nate, Masha and Inti discussing the setup

Lights, camera, action.

Tuesday, April 5, 2011

Anticipation at Ana Louie

This week is very grand and exciting at Ana Louie as we are awaiting for all our Holiday 2011 samples to show up here in Seattle on Friday! The room on the rack is cleared and hangers are ready!
Photo shoots, photo shoots, photo shoots are next!