Onward and Upward - Party Recap Part I

This past Thursday we hosted our launch event. Whew! What a great night of new fashion and exciting beginnings. A big thank you to all you party people who made the Ana Louie launch a success.

My day started at 10:00 a.m. with outlining speech points, printing comment cards and gathering boxes and decor and last minute essentials...like teacups. Teacups! (We created three "sets" and each had a unique theme. Teacups just had to be set out on the tables for our beautiful models to sip from)

I arrived at the venue and our fabulous intern-extraordinaire Jessica was busily arranging tables and putting out press kits. The hours flew by as we set out lookbooks and give-aways; staged a Winter Wonderland scene, a Parisian cafe scene (teacups. check.) and a New Year's Eve party scene; placed colorful flowers out to highlight our Spring preview area.... and on and on. It was a flurry of activity and the energy level was high and rising.

By 4:00 pm our beautiful models arrived: Britana, Maya, Violet, Ana and Gia - and Alana, our adult model who wore our women's dress. Without question, a gorgeous, smart and poised gathering of ladies. Hair and make-up began with Nate and Tiffany and the DJ and caterers kicked set-up into high gear. By 5:45...we were ready!

Our guests began arriving at 6. Photogs clicked away, ambient house music played...and fashion insiders, buyers and friends and family took in the fashion show...

(More recap to be continued with pictures from the event to follow shortly...)